Meet our team

Sean Goodwin - Chief Executive

Next Page
About Sean

Hi, I'm Sean and I have been part of the 100% Pure team since August 2014. Prior to moving with my family to Timaru, we lived in Auckland where I held leadership positions with a variety of food companies including Bluebird Foods (PepsiCo Snacks), Cadbury and Unilever.

As CEO, I am responsible for the overall management and direction of our business. I also work directly with our many independent beekeepers to source the best honey, and our overseas customers to help them service their markets.

In addition to my role at 100% Pure I am Deputy Chair of Apiculture NZ, the bee industry organisation, and Chair of the board of trustees at Gleniti School, where my sons attend.

Outside of work our family enjoys heading to Wanaka to explore the outdoors, either on the lake or up the mountains.

Quick facts

What’s your favourite honey

UMF® 5+ & Blackcurrant -
it's great on bagels and cereal.

What’s your favourite food


What's your dream job 

Greenkeeper at a resort golf course

Favourite sports team 

The All Blacks

If you could go anywhere in the
world where would you go

The Maldives

Contact Sean

Sean circle

Call: +64 3 688 7150