100% Pure New Zealand Honey team

Sean Goodwin

Hi, I'm Sean and I have been part of the 100% Pure team since August 2014.

As CEO, I am responsible for overall management and direction of the business. I also work directly with our many independent beekeepers to source the best honey, and our overseas customers to help them service their markets.

Outside of work I enjoy playing golf and spending time with my family in the outdoors.

What's your favourite honey?

UMF® 5+ & Blackcurrant - it's great on bagels and cereal.

What's your favourite food?


What's your dream job?

Greenkeeper at a resort golf course

Manuka Blackcurrant 500gm