Earlier this week, Good Morning America ran a news item focused on the growth of mānuka honey in the US, aimed at helping consumers to identify what makes a genuine product. Their item quoted research showing that mānuka honey has up to 9 times the germ-killing power of regular honey, and that it has been labelled as “liquid gold from Mother Nature” by doctors.
We know all about the benefits of genuine mānuka honey and we agree with their summary. But if you want to be sure about the authenticity of your products, look for the UMF trademark and the level of MGO (Methylglyoxal).
The UMF Trademark (which stands for 'Unique Mānuka Factor') is the only independently-recognised quality trademark & grading system for mānuka honey. A UMF Trademark visible on the label means that the product has been identified as including natural, unadulterated mānuka honey; assuring its purity and quality, meaning it is true to label.
Genuine mānuka honey has 3 signature compounds that all UMF products must be tested for; Leptosperin, DHA and MGO. No other mānuka honey is required to undergo such stringent and independent checking procedures. Other rating systems, such as Total Activity, NPA or pollen count, do not measure what is unique to New Zealand's mānuka honey.
Importantly, all UMF mānuka honey must comply with new guidelines imposed by the New Zealand Government. These guidelines are additional to those of the UMF Honey Association and they are designed to give consumers further confidence in the authenticity of each product.
So, if you’re going to buy mānuka honey, make sure it has the UMF trademark symbol and also look for proof of authenticity. 100% Pure New Zealand Honey guarantees the honey in your jar will always reflect the UMF grade claimed on the label. We even have a tracking site that allows you to see the independent laboratory result for each batch.
Our pledge is to bring you the best tasting, healthiest mānuka honey from New Zealand, with no artificial additives. Just as Mother Nature intended.