Simply look for the UMF Trademark. It stands for ‘Unique Mānuka Factor’ which is the only independently recognized quality trademark & grading system in the mānuka market. If a UMF Trademark is visible on the label it means that the product inside has been identified as natural mānuka Honey, assuring its purity and quality - the higher UMF level the better. The UMF grade reflects the actual purity of the honey and verifies that it has been independently tested to define the chemical markers found in mānuka honey: Methylglyoxal, Leptosperin and DHA.
The 3 unique chemical markers explained
Genuine UMF mānuka honey is tested with 3 naturally presented unique chemical markers: Leptosperin, DHA and Methylglyoxal (MGO).
Methylglyoxal (commonly known as MGO) is often the only factor measured by producers - unfortunately, this has a significant downside in that MGO can be artificially added in the honey, which practically means that regular honey can easily claim to be mānuka honey.
Leptosperin is a unique marker for mānuka honey because it is present only in the flower of the mānuka plant. So, to be perfectly sure you are buying genuine mānuka honey from Leptosperin grown in New Zealand, look for the UMF trademark.
DHA represents the age of the honey. We check how old the honey is before this is packed.
Dedicated to authenticity
One of the many benefits of being part of the UMFHA (Unique Mānuka Factor Honey Association) and displaying the trademark means we are audited annually with independent testing. The UMFHA invest heavily in research ensuring the right natural chemical markers are tested.
So, if you’re going to buy mānuka honey, make sure it has the UMF trademark symbol otherwise you might not be getting the authentic product with all the benefits that mānuka brings.
100% Pure New Zealand Honey is true to label, because we guarantee the honey in your jar will always reflect the UMF grade claimed on the label. We also guarantee with our purity and quality values that no artificial components are added to our honey.