At 100% Pure New Zealand Honey, we believe wellness starts with trust — in the products you use, the ingredients you choose, and the values behind the brand. That’s why we’ve reimagined the entire honey experience, from how our jars look and feel to how we tell our story and support your wellness journey.
It starts with what’s inside every jar: authentic, UMF™- certified Mānuka honey.
The Power of Mānuka Honey
If you’re here, chances are you already know: not all honey is created equal.
Mānuka honey — native to New Zealand and derived from the Mānuka bush — is one of the world’s most researched functional foods. Its benefits go far beyond sweetness, making it a go-to for immune support, gut health, and even wound care.
When it comes to Mānuka honey benefits, studies have linked it to:
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Natural antibacterial support
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Wound and oral health benefits
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Digestion support and prebiotics for gut health
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Anti-inflammatory effects
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Soothing throats and coughs
But here’s the key: not all Mānuka is created equal.
What Is UMF™ — and Why It Matters
We rebuilt our site and our product education to highlight something essential: UMF™ isn’t just a label. It’s a promise.
UMF™ stands for Unique Mānuka Factor, and it’s the only globally recognized certification that verifies the purity, potency, and authenticity of true New Zealand Mānuka honey.
When you're shopping for Mānuka honey, understanding the Mānuka honey UMF rating is crucial. Here's why:
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The UMF™ Rating System Measures:
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MGO (Methylglyoxal): the compound responsible for Mānuka’s antibacterial properties
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Leptosperin: verifies the nectar source is truly Mānuka
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DHA (Dihydroxyacetone): shows long-term potency
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HMF: ensures freshness and quality control
So, when you see a label like UMF™ 10+, UMF™ 15+, or UMF™ 20+, it’s not just a number — it’s a verified benchmark of effectiveness. The higher the number, the stronger the potency and potential benefit.
✅ Every jar of our Mānuka honey is independently tested and UMF™ certified.
✅ You can trace every batch back to New Zealand beekeepers and the land it came from.
Why We Rebuilt Everything
We’ve updated our packaging, our website - but not for vanity’s sake.
We rebuilt the 100% Pure New Zealand Honey experience because:
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We want to make functional wellness more accessible
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We want you to shop by benefit, not confusion
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And we want to help you start with just one golden habit
Whether it’s a spoonful of MGO 50+ in your smoothie or UMF 15+ stirred into lemon water for immune support, we’re here to help you feel 100%, naturally so you can live at 100%.
A Better Way to Begin
The truth is, you don’t need to overhaul your life to feel better.
Start with one golden habit.
Start with Mānuka honey.
We’re here for your next ritual — and everyone after.
