Why the UMF™ Trademark Matters for Authentic Mānuka Honey

How to Trust the Quality and Purity of Your UMF™ Mānuka Honey

When it comes to buying genuine mānuka honey, the UMF™ trademark is your ultimate assurance of quality. Standing for Unique Mānuka Factor, UMF™ is the only independently recognized quality trademark and grading system in the mānuka honey market.

If you see the UMF™ trademark on the label, it means the honey inside has been verified as authentic, natural mānuka honey. It also guarantees that it’s been independently tested to meet strict standards for purity and potency. The higher the UMF™ number, the greater the concentration of key bioactive compounds that deliver the honey’s powerful health benefits.

The Three Unique Markers That Define UMF™ Mānuka Honey

Genuine UMF™ mānuka honey is tested for three natural chemical markers that confirm its authenticity and strength:

• Methylglyoxal (MGO): The compound most commonly associated with mānuka’s antibacterial power. Some producers only measure MGO—but it can be added artificially. That’s why UMF™ testing includes two additional, essential markers.

• Leptosperin: This marker is found only in the mānuka flower, making it a definitive indicator that the honey comes from true mānuka sources in New Zealand.

• DHA (Dihydroxyacetone): This compound naturally occurs in fresh mānuka honey and gradually converts to MGO as the honey matures. Testing for DHA helps verify the honey’s age and stability.

Committed to Transparency and Trust

As a proud member of the UMF™ Honey Association (UMFHA), we undergo annual audits and submit to independent laboratory testing. This guarantees that every jar we produce meets the strict UMF™ standards for purity, authenticity, and natural composition.

At 100% Pure New Zealand Honey, we stand by the UMF™ grading you see on our labels. Our honey is true to claim, never artificially enhanced, and always crafted with integrity. When you choose a product with the UMF™ trademark, you can be confident you’re getting the real benefits of mānuka honey—pure, powerful, and proven.